The Existence of Jogja TV in the Podcast Era Through the Kopi Joss Television Program

Abstract

The increasing popularity of podcasts has transformed media consumption patterns and challenged local television broadcasters to remain relevant in the digital media environment. This study examines how Jogja TV sustains its existence in the podcast era through its flagship program, Kopi Joss. A qualitative approach was employed using participant observation, semi-structured interviews, and documentation. The researcher conducted participant observation during an internship with the Kopi Joss production team, while interviews involved the assistant producer as the primary informant and the producer, production crew, camera operators, and presenter as supporting informants. Data were analyzed using an interactive analysis model, and source triangulation was applied to ensure data credibility. The findings indicate that Jogja TV maintains its existence by strengthening its local identity, producing hyperlocal content, maintaining production quality, and integrating digital communication technologies into its production process. Kopi Joss distinguishes itself by addressing local issues through credible guest speakers and public dialogue that reflects the needs of the Yogyakarta community. The study also shows that media convergence extends beyond content distribution to include organizational and production practices. Consistent with Henry Jenkins' theory of media convergence, podcasts complement rather than replace local television. The study concludes that the sustainability of local television depends not only on technological adaptation but also on reinforcing local identity and producing relevant content that provides a competitive advantage in the digital media era.