About the Journal

Journal of Economic and Business Innovation is a peer-reviewed academic journal that focuses on the advancement of knowledge in economics, business, and innovation management. The journal provides a platform for scholars, researchers, and practitioners to publish original research articles, case studies, and theoretical papers that explore innovative approaches to economic development, business strategy, entrepreneurship, and digital transformation in business practices. It aims to bridge the gap between academic research and practical application in the dynamic field of economics and business.

The journal emphasizes contemporary topics such as fintech, startup innovation, sustainable business models, global trade, marketing innovation, and policy analysis that influence both local and global markets. Innomercia encourages interdisciplinary contributions that reflect the complex and evolving nature of business ecosystems. Through high-quality publications, the journal aspires to foster innovation, inform policymaking, and support the growth of competitive, ethical, and resilient economic systems.